Six bars. One for every head of hair. Shampoo With A Purpose (SWAP) shampoo bars are built around plant-derived, sulphate-free ingredients that genuinely work — no plastic bottle, no compromise. Each 135g bar is formulated for a specific hair type, so you get a targeted wash rather than a one-size-fits-all result. Select your variant to find the right match.
Why We Love It
- Sulphate-free cleansing base — Sodium Cocoyl Isethionate derived from coconut, not palm
- Shea butter and Moroccan argan oil across all variants for nourishment and shine
- Plant-origin glycerine (canola-derived, palm-free) moisturises scalp and reduces frizz
- Vegan, cruelty-free, and plastic-free — one bar replaces multiple liquid shampoo bottles
- Australian made
Find Your Bar
The O.G. — Everyday / All Hair Types / Family
The original formula. Balanced for combination hair, gentle enough for kids, and works as a 3-in-1 for hair, face, and body. Scented with natural coconut fragrance.
Key ingredients: Argan oil, coconut oil, shea butter, Betaine, Vitamin E.
Colour Treated — Dyed / Chemically Treated Hair
Formulated to cleanse gently while helping colour stay vibrant and hydrated. Kakadu plum (rich in Vitamin C) helps protect against environmental dulling. Betaine strengthens and maintains elasticity in chemically treated hair. Scented with rosemary, lavender, rose, and ylang ylang.
Key ingredients: Kakadu plum extract, jojoba oil, avocado oil, sweet almond oil, argan oil, coconut oil, shea butter, Betaine, Vitamin E.
Dry or Damaged — Sun / Wind / Heat / Chemically Stressed Hair
A deeply nourishing formula for hair that needs recovery. Chia seed oil, oatmeal, and Lilly Pilly extract soothe and restore, while sweet almond oil and argan oil replenish lost moisture. Betaine strengthens brittle strands. Scented with sandalwood, cedarwood, patchouli, vetiver, and frankincense.
Key ingredients: Sweet almond oil, argan oil, chia seed oil, Lilly Pilly extract, oatmeal, shea butter, Betaine, Vitamin E.
Volume — Fine / Limp / Flat Hair
Lifts and adds body without weighing hair down. Seaweed extract, ginseng, sage, and juniper berry work together to strengthen the strand and encourage movement. Bright citrus and botanical scent — rosemary, orange, grapefruit, lemon, lime, mandarin, and bergamot.
Key ingredients: Seaweed extract, ginseng extract, sage extract, argan oil, shea butter, Vitamin E.
Oil Control — Oily / Build-Up Prone Hair
Targets excess scalp oil and product build-up without stripping. Apple cider vinegar and pomegranate extract help clarify and balance, while peppermint oil leaves a clean, fresh finish. All ingredients palm-oil free.
Key ingredients: Peppermint oil, apple cider vinegar, pomegranate extract, argan oil, coconut oil, shea butter, Vitamin E.
Unscented — Sensitive Scalp / Kids / Fragrance-Free
No added fragrance or essential oils — just a clean, plant-powered wash. Gentle enough for children and sensitive scalps. Argan oil adds shine and tames frizz; shea butter soothes and softens.
Key ingredients: Argan oil, coconut oil, shea butter — no added fragrance or essential oils.
Everyday Use
Wet hair thoroughly. Lather the bar between your hands or rub directly onto wet hair from roots to ends. Massage into the scalp and work through the lengths. Leave for 2–3 minutes, then rinse thoroughly. Follow with a SWAP conditioner bar if desired. Store on a well-drained soap dish between uses to extend bar life.
Product Details
- Size: 135g per bar
- Brand: Shampoo With A Purpose (SWAP) — Australian made
- Vegan and cruelty-free
- Free from: Palm oil, sulphates, synthetic fragrances (except where noted), animal derivatives, parabens, propylene glycol, artificial colours, triethanolamine, EDTA, harsh detergents
- Plastic-free packaging
Care & Safety
For external use only. Avoid contact with eyes — rinse thoroughly with water if contact occurs. Discontinue use if scalp irritation or allergic reaction develops. The Colour Treated and Dry or Damaged variants contain sweet almond oil — check ingredients carefully if you have nut sensitivities. Keep out of reach of young children. Store on a draining soap dish in a cool, dry place.
Full Ingredients
The O.G.: Sodium Cocoyl Isethionate (Non-Palm), Guar Gum (Guar Hydroxypropyltrimonium Chloride), Glycerine (Non-Palm), Moroccan Argan Oil (Argania Spinosa Kernel Oil), Coconut Oil (Cocos Nucifera), Cocamidopropyl Betaine (Non-Palm), Shea Butter (Butyrospermum Parkii), Natural Coconut Fragrance, Betaine, Vitamin E (Tocopherol).
Colour Treated: Sodium Cocoyl Isethionate (Non-Palm), Guar Gum (Guar Hydroxypropyltrimonium Chloride), Glycerine (Non-Palm), Jojoba Oil (Simmondsia Chinensis), Avocado Oil (Persea Gratissima), Sweet Almond Oil (Prunus Amygdalus Dulcis), Moroccan Argan Oil (Argania Spinosa Kernel Oil), Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, Coconut Oil (Cocos Nucifera), Cocamidopropyl Betaine (Non-Palm), Shea Butter (Butyrospermum Parkii), Betaine, Essential Oils of: Rosmarinus Officinalis (Rosemary) Leaf Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Lavender Oil (Lavandula Angustifolia), Rose Oil (Rosa Damascena Flower Oil), Ylang Ylang (Cananga Odorata Flower Oil), Cedarwood Oil (Cedrus Atlantica Bark Oil), Vitamin E (Tocopherol).
Dry or Damaged: Sodium Cocoyl Isethionate (Non-Palm), Guar Gum (Guar Hydroxypropyltrimonium Chloride), Glycerine (Non-Palm), Sweet Almond Oil (Prunus Amygdalus Dulcis), Moroccan Argan Oil (Argania Spinosa Kernel Oil), Salvia Hispanica (Chia) Seed Oil, Betaine, Cocamidopropyl Betaine (Non-Palm), Lilly Pilly Extract (Syzygium Leuhmanii Fruit Extract), Oatmeal, Shea Butter (Butyrospermum Parkii), Essential Oils of: Santalum Album (Sandalwood) Oil, Cedarwood (Cedrus Atlantica Bark Oil), Patchouli (Pogostemon Cablin Oil), Vetiver (Vetivera Zizanoides Root Oil), Frankincense (Boswellia Carterii Oil), Vitamin E (Tocopherol).
Volume: Sodium Cocoyl Isethionate (Non-Palm), Guar Gum (Guar Hydroxypropyltrimonium Chloride), Glycerine (Non-Palm), Moroccan Argan Oil (Argania Spinosa Kernel Oil), Cocamidopropyl Betaine (Non-Palm), Shea Butter (Butyrospermum Parkii), Ginseng Siberian Extract, Salvia Officinalis (Sage) Extract, Seaweed Extract (Ascophyllum Nodosum), Essential Oils of: Rosemarinus Officinalis (Rosemary) Leaf Oil, Cedarwood (Cedrus Atlantica Bark Oil), Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Paradisi (Grapefruit) Oil, Citrus Medica Limonum (Lemon) Peel Oil, Citrus Aurantifolia (Lime) Oil, Citrus Nobilis (Mandarin) Peel Oil, Petitgrain Oil (Citrus Aurantium Amara (Bitter Orange) Leaf Oil), Juniperus Communis (Juniper) Wood Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Vitamin E (Tocopherol).
Oil Control: Sodium Cocoyl Isethionate, Guar Gum (Guar Hydroxypropyltrimonium Chloride), Glycerine, Moroccan Argan Oil (Argania Spinosa Kernel Oil), Cocos Nucifera (Coconut) Oil, Cocamidopropyl Betaine, Stearic Acid, Behenyl Alcohol, Betaine, Shea Butter (Butyrospermum Parkii), Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Medica Limonum (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Paradisi (Grapefruit) Peel Oil, Mentha Piperita (Peppermint) Oil, Apple Cider Vinegar (Acetum), Pomegranate (Punica Granatum) Extract, Vitamin E (Tocopherol).
Unscented: Sodium Cocoyl Isethionate (Palm-Oil Free), Guar Gum (Hydroxypropyl Guar Hydroxypropyltrimonium Chloride), Plant Origin Glycerin (Glycerin, Canola-Derived, Palm-Oil Free), Moroccan Argan Oil (Argania Spinosa Kernel Oil), Coconut Oil (Cocos Nucifera), Cocamidopropyl Betaine (Palm-Oil Free), Shea Butter (Butyrospermum Parkii).
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